PROJECT OVERVIEW
When the world was disrupted by the pandemic, many in-person events, conferences, and conventions were forced to cancel and adapt. With events having a need for more online experiences, new challenges emerge with presenting and branding an event without physical attendance, such as raising interest, awareness, and engagement. This new digital landscape offers an opportunity for subcultures that may not have had the means to organize physically to continue to gather virtually. A speculative motion branding project of a low-fidelity music festival adapted to a digital format for those wishing to attend events in COVID times. This hypothetical festival is a potential solution to some of these emerging challenges. The project contains a system that includes a Main Show Opener/Titles, as well as idents, speaker introductions, lower thirds, attract loops, Q&A, speaker backgrounds, and promotional content.
